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Mahatma Gandhi’s Image On Liquor Bottles Rakes Up Controversy

An Israel-based company has used the image of Mahatma Gandhi on beer cans and bottle that has now courted controversy as Prime Minister of Israel, Benjamin Netanyahu and India, Narendra Modi have been urged to take up the matter with the liquor manufacturer. As per media reports, Eby J Jos, Chairman of Mahatma Gandhi National Foundation, in a letter to the prime ministers of both the countries said Maka Brewery in the Tefen Industrial Zone (Central Galilee) had made liquor bottles depicting historical leaders. Calling it as an unacceptable conduct from the manufacturer’s side, the Chairman of Pala-based Foundation in Kottayam in Kerala, said a person named Amit Shimoni has designed the image used in the liquor bottle. “The image is a mockery of Gandhi wearing a cooling glass, a T-Shirt and an overcoat. On his website hipstoryart.com, there are many pictures and products of Gandhi being made a mockery”, said Jos. The Chairman of Pala-based Foundation had put an demand to take instant steps to remove Gandhi’s offensive images from liquor bottles and websites Revered in India as the Father of the Nation, Mahatma Gandhi is the world’s most admired prophet of non-violence. In the letter to Narendra Modi and Benjamin Netanyahu, Jos urged them to instruct Maka Brewery to withdraw the liquor bottle labeled with the image of Gandhi at the earliest.

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